The "Marketing Technology Landscape", compiled by Scott Brinker, presents logos for marketing-related technology companies by category. In the 2011 version, there were only about 100 companies, but the number has more than doubled every year, and the 2015 version includes the logos of nearly 2,000 companies. Perhaps because it is difficult to understand all of the vast amount of technology, it has recently been called a "chaos map".
How to increase sales by utilizing the rapidly developing marketing technology is now a top priority for marketers. Even more so if you are Industry Email List the person in charge of an EC site where sales are completed over the Internet. According to a survey by Forrester Research, the technology market in the e-commerce domain in the United States alone will grow from $1.2 billion (¥144 billion at an exchange rate of ¥120 to the dollar) in 2014 to $2.1 billion in 2019, five years later. 252 billion yen (converted to 120 yen to the dollar).
According to a survey by the Ministry of Economy, Trade and Industry released in June 2015, the size of the domestic e-commerce market was approximately 12.8 trillion yen in fiscal 2014, an increase of 14.6% over the previous year. This means that a mere 14% increase in sales is only an average, and not outperforming its competitors. (The global market in 2014 was about 158 trillion yen (120 yen per dollar; e Markter Retail Ecommerce Sales Worldwide ), an increase of 22.2% compared to the previous year, which is an even higher hurdle.)