Since Meiyou's e-commerce product, Youzi Street, is not very different from Meiyou's e-commerce module, this article mainly focuses on Meiyou's e-commerce module and products that are similar in product positioning and e-commerce model positioning. Fanba conducts analysis to summarize the advantages and disadvantages of the Meiyou e-commerce module, and give relevant suggestions for the shortcomings. The article mainly analyzes the e-commerce module from the aspects of product introduction, e-commerce module overview, e-commerce module architecture, core function analysis, and comparison with competing products.
and gradually there were various posts related to business email list women's health. With the gradual increase of users, the content has become more and more abundant. There are various circles that women are interested in, such as clothing matching, beauty and skin care, parenting classics, gossip, and health care. Users can join the circles they are interested in for discussion, or Post a question. With the continuous accumulation of community content, Meiyou has turned from a simple tool-based product to a content-based community, and has also accumulated a large number of active users. The commercialization of the product has also begun to be explored, and the community has become an e-commerce business.
The first choice for monetization is similar to the evolution path of the competing products, Aunt Aunt, but the gameplay of the two is different. Unlike Aunt Aunt, which mainly focuses on vertical self-operated e-commerce related to women's health, Meiyou mainly relies on Taobao. Tmall is a shopping guide platform for women's products of interest. 2. Overview of e-commerce module 2.1 Positioning Meiyou's e-commerce module mainly uses its own powerful platform traffic to cooperate with Taobao and Tmall merchants and open up the jump payment process between products, providing a large number of preferential products in the form of platform exclusive prices and coupons, focusing on low prices.