Jun 22, 2022
In General Discussion
With wanting safeguards and having oversight in brazil phone number list place, especially when even googlers can't really explain exactly how their machine learning automations come to an end. The decisions. This is why ppc managers want to be in the equation rather than letting the machines do the ppc themselves. Humans can monitor machine decisions brazil phone number list and provide corrections and guidance when those decisions seem suboptimal.Script your ppc process for better automation results but adding manual human. Labor to the mix is counterproductive to efficiency brazil phone number list and economic growth. Automation would be better. So what account managers should really aim for is to have their own automations to monitor and optimize engine automations. This is the automation overlay. So instead of striving foreman machine we must strive to: advertiser-controlled automation engine-controlled automation but as excited as marketers are about brazil phone number list building their own automation (thanks to everyone who's downloaded my scripts over the years), the truth. Doesn't always come naturally. This is where third-party brazil phone number list tools can come in handy. They help advertisers control the effects of automations on their accounts. I explained how to use the automation overlay to monitor and control close variants that can blur the meaning of exact match keywords. The following graphic tries to explain brazil phone number list it more conceptually, but check out my previous article if you want a more tactical guide.